Our Story | Maed Beauty

OUR STORY

More than a collection. More complex than color. Undefined, yet refined

Maed is a clean beauty brand with a mission to honor the health and function of lips while offering luxurious, high-performing products that bridge self-care and self-expression. Rooted in the belief that beauty rituals should affirm who you are, Maed empowers individuals to feel confident, nurtured, and fully seen with each application.

Our Founder

Denise Vasi

Beauty entrepreneur and founder of Maed Beauty, Denise Vasi has built a multifaceted career spanning modeling, acting, and influencing within the clean beauty and wellness space. Having collaborated with several global beauty brands, she has developed a reputation for predicting and shaping industry trends. Vasi has passionately championed clean beauty for nearly a decade, continuing to push the boundaries of modern skincare and wellness.

Our Values

Maed Beauty is rooted in the belief that self-care is a powerful bridge to boundless self-expression. Our brand was created to focus not just on the appearance of lips but on their health and function. Every product we craft reflects our commitment to luxurious care, ensuring that you feel confident, cared for, and seen.

Community

Community is the heart of everything we do. We create spaces for genuine connection—both digitally and in person—where our Maed Beauties feel seen, understood, and free to express their beauty in every season of life.

Rituals

Every ritual begins with intention. We believe beauty rituals should affirm who you are, inside and out, empowering you with each application. Our products are designed to elevate your beauty ritual, nourishing your lips with luxurious ingredients that support both care and self-expression.

Duality

Maed Beauty embraces the duality of beauty—the balance between care and self-expression. Our products reflect this harmony, providing luxurious care while empowering you to feel confident, cared for, and ready to embrace all aspects of your beauty.